Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heartland Financial USA, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I haven’t had an issue with it yet. I just downloaded the app and deposited a check so so far so good. I have an older iPhone and everything seems to work with the app. I haven’t tried the bill payment feature.
Well trying to log in and all I keep getting is unknown error. When it works it works. Nothing special I just use it to keep track of my balance so I can’t comment on the other features.
This app is so much worse than the app they originally had. The UI is awful - agree with Zach! The mobile deposit feature doesn’t work. I take that back, it has worked for me ONCE! I had to drive my checks to the bank after that, because the screen went white every time I tried to submit the last photo. So that’s issue #1. Issue #2 is that I can’t login on a regular basis. I get a server error message. Touch ID doesn’t work all the time so I have to try my password, then keep trying throughout the day until I can get in without a server error. I have worked in IT, and I can tell you this app is horrible. The employees aren’t happy with their new system and the customers are NOT having a “smooth” transition. This app needs to be replaced with the original one, period. If this continues, we will be forced to change banks. The point of a mobile app is to see thinks on the go. No use having the feature if the feature doesn’t work. I will be writing a letter to the president. This is absurd. THIS APP IS HORRIBLE AND MORE COMPLEX TO NAVIGATE!
Banking on the go is easier than ever with First Bank & Trust, a division of HTLF Bank mobile banking. Securely manage your money 24/7 from almost any...