App Profile: Plutus | Bank On Crypto

Plutus is a Web3 finance app revolutionising loyalty rewards by blending traditional banking features with blockchain technology. Through its Visa-powered debit card, Plutus has distributed over £20 million in value through tokenised rewards to cardholders.

Customers earn 3% back on every purchase, with non-custodial payouts ensuring transparency and control. Its FUEL system, planned for 2025, aims to increase rewards to 10% by recycling network fees back to users.

Plutus also adds real-world utility to its native token, PLU, allowing redemptions for rewards earned in-app, including £/€10 gift cards, Air Miles, travel discounts, and more through upcoming releases.

By offering transparency, flexibility, and utility, Plutus is transforming traditional loyalty rewards with limited benefits into a lucrative, blockchain-powered system for greater value.