Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Safety Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fix this app!!! I have needed to submit ASAPs multiple times and this new format is terrible. I was asked to test it last year and gave my feedback, but doesn’t look anything was changed. The ASAP program is extremely important for aviators, and this new version turns people away from submitting issues.
We can’t keep telling our Airmen to use this product when it never opens after download. They would never believe us to use again. Please send message out to stop promoting this app until it’s fixed.
Please bring back the option for the SIM report. I liked to utilize the function in local conditions briefs, and SST.
This application provides a simple-to-use touch-point for anyone to report a hazardous condition or event. Initiate a safety report just by answerin...