Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WHEELER, INC., MEL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At least once during my daily use of the app, it randomly stops playing music. Most time, it resumes when the play button is pressed. On occasion, it does not resume playing. When I close the app and try to re-start the app, it will not load. This was also occurring with the previous version.
Q99 - Today’s Hit, Yesterday’s Favorites. Listen to Q99 and stay up to date with Dick and Dave!