Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ADEQ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wondering if it makes sense to change the category to Weather/Information and Reading. This is mainly a weather type of app and having it grouped with Education feels wrong. Most, if not all other weather and environmental data apps categorize themselves as information rather than education.
This is an excellent and accurate app but it has an annoying problem in that it posts the same warning three times at once. Even so, I highly recommend this app to anyone who has COPD.
With this app you can make informed decisions hour by hour if you have asthma or other sensitivities. Very helpful.
Get hourly air quality forecasts, alerts and notifications, along with real-time and historical data. Plus, learn how to protect you and your family f...