Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NK Consulting Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One problem is that when you select a picture and try to zoom in on it, it doesn’t stay zoomed in. The moment you stop pinching to zoom, it snaps back to its original size. The other issue is the inclusion of headlines from NK Pro articles. Since the terms make it crystal clear that I can’t sign up for it, why even show them? Give me an option to just hide them.
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