Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City and County of Denver · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is literally just links to things online…you can’t book a tee time through the app, you can’t see the tee times you’ve already booked in the app, you can’t login to your denver golf account, you can’t see your denver golf loyalty points in the app, you can’t even see course conditions in the app. Everything is just a hyperlink to the internet, so what’s the point??
Works! But why not include additional abilities to manage and cancel tee times.
The Good: No bells and whistles. If you’re making a tee time for two or more people, the app gets the job done. The Bad: Rather than being told 1-person tee times aren’t possible, one is lied to. The app explains that the requested tee time is “no longer available” and a suggested tee time where you’re paired with others is recommended. Refresh and viola, the original tee time remains. Just stupid if you ask me. Be honest. I get the logistics but still.
VISION To be the national leader in the golf industry regarding accessibility, diversity, environmental stewardship, and building the game for the fut...