Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Upgrade, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been an Upgrade customer for about a year and a half. I had been working on raising my credit score by paying down my credit cards for YEARS! But I finally needed to get serious as my retirement was anything but easy! I looked into Upgrade and they had a very attractive rate for a personal loan that would pay off the credit cards in 3 years with a much lower interest rate than I had expected! Paid off all my debt, but now needed a new car! Got a great hybrid that was just 3 yrs old and with low mileage and because of my good credit score, was able to get nearly the same rate on the car on a 5 year loan. Then, a big surprise… my credit rating went up again! And now I needed a short-term bridge loan to help me finish remodeling my house after a fire and was able to get another personal loan to help with that! I’m still paying all my bills on time and my credit rate keeps rising as I have not used my credit cards to solve my short-term cash crunches! And each month I can see my personal debt going down! And my credit score keeps rising! I recommend Upgrade to everyone!
I am not a rocket scientist so the easier the better. I find things easy to find, easy to move money between accounts etc. the only issue I have with them has to do with credit line. I buy and sell a lot of antique coins which means balances move up and down on my credit cards and checking balances. I moved some of my business over to both credit and checking because they gave me a pretty good interest rate and a good limit. well I have never missed a payment or been late on a credit cart, car, house payment, etc. I ran the card up to within a thousand of the limit then the following month I aid it down to under half of the limit. I went to use the card to pay an auction and the card declined. I called and they said it would put me over my limit. I told them no and she said” are you aware your limit was decreased by over half. So no warning and no reason they dropped my limit. Never got a reason and the calls I made to them netted the old stuff your mouth with crushed crackers and try to talk routine. Basically they pull you in every way they can and then change the rules. Nothing changed on my end all payments current and my income even went up. So after having the account less then 6 months this. Now they are locked into the interest for a year if that changes for the worst, I will pay them off, close the account and use another bank. For those of you that read this, let’s see how long this negative stays on my response before it gets cut and only my positive statement is here. So if you read this then check this post in a week or so and see if it only smells of sweet flowers and bunny hugs.
I held a live chat with Stephanie on 9/13 through the app as I had added a new checking account for my auto pay but it wouldn’t let me select it as the default account and I’m in the process of closing the old account. She told me it was all set up with the new account and that my old account had been deactivated. She lied. On 9/17 I checked the app and it still looked like the payment was coming out of the old account. I live chatted again with Rachel who told me once you add a new account the old account is deactivated but since the payment had already started processing out of my old account this too was a lie. Finally I called and talked to a rep I did not catch his name and while he was nice and disabled my auto pay for me (so far the only rep to actually do anything). I was told that they would not reimburse me for any fees my old bank would charge me even though I would only be charged those fees because of their mistake. He double checked to see if he could get me reimbursement if I am charged NSF fees (hopefully I won’t because as soon as I found out about their screw up I started a transfer from my new account to my old account) and was told a firm no that they would not. This is egregious to admit they are the cause but then make no amends for their mistake is unbelievable to me. Customer service is dead.
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