Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Essity AB (publ) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a shame as this could be such a great app for tracking and analysing continence, but it just crashes all the time so I now can’t even view info logged to date. I have tried deleting and reinstalling, which initially worked but now it’s gone back to crashing as soon as I open it. Very frustrating.
We know you want your loved one to have the best possible care. But we also know that caring for someone living with incontinence can be stressful and...