Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗STATE OF ALABAMA DEPARTMENT OF CONSERVATION & NATURAL RESOURCES · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has the best intentions, but fails to execute on them in any capacity. Initially, I assumed that I was checking too frequently and too close to the purchase date of my license. Maybe a database sync between the main website and one the app uses. That does not seem to be the case, however, as it is approaching 2 months since I purchased my license and refreshing the page produces an infinite loading loop. I do hope this gets fixed, as the prospect of just hitting a button and showing my license is very appealing. 2 stars because it at least shows me the weather.
I’ve enjoyed the convenience of using the Outdoor Alabama app in the past. Opening day I had doubts I was able to check in the management area I was at because right after I pressed the button to check in the screen went blank (just the app, not my phone). I waited for it to change for several minutes but decided to close the app and reopen so I could make sure it completed the check in successfully or I could try the process again. I opened the app to the main screen successfully but when I press the button to check in / out it will only go to the same blank screen. I did this several times with no change of outcome. I eventually reverted back to the paper check in / out process just to make sure I was compliant… This morning (24 hours later) I received a message from Outdoor Alabama app reminding me to check out of my hunt and adjust the times accordingly. Every time I press the check in button the screen goes blank… When searching for tech support contact info I’m only getting routed to the Alabama state website which doesn’t have a clear way to contact anyone that can help resolve this. Very frustrating! A little help here would be greatly appreciated
I have heard there were several issues when this app first launched. I learned of some of these issues today while speaking with the clerk at the swan creek WMA, wear I purchased a fed duck stamp. I downloaded this app on Sept. 2. To me it is an amazing step up from pocket ranger. On my iPhone 8 I have no problem zooming in to read the text. Love the WMA maps and ease of use for finding seasons and bag limits. Great job and keep up the good work. Much more convenient than having to memorize season/limits and or carry around the paper game and fish digest.
The Alabama Department of Conservation and Natural Resources (ADCNR) Outdoor Alabama application – the only place for official information – is a powe...