Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kimley-Horn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use app that allows the user to capture second by second trajectory data. Useful for before and after signal timing or transit signal priority studies. Can be used for bikes, pedestrians and trains. Additional functionality to view system status and crowd sourced travel time information within the mobile app. Additional analysis tools are available on the web site. Great tool from a great company!
Traction is a powerful transportation analytical tool, designed to provide data and analytics to drive congestion improvements for municipalities and...