Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Helsana Versicherungen AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Also wenn man mal die ersten Schritte gemacht hat mit der App dann ist sie echt gut. Was einfach fehlt ist ein Brief von Helsana und ein Training weil jede App von jeder Institution ist immer wieder anders und bis man mal rausgefunden wie es geht kann man leicht frustriert aufgeben. Also liebe helsana ermuntert eure Kunden cicht nur zum App herunterladen sondern macht auch einen Workshop wie die funktioniert
At least 70% of the time the app doesn’t work
With myHelsana you can deal with all your insurance matters digitally. The myHelsana app is a quick, easy and accessible way to deal with all of you...