Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peninsula Library System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Contrary to EnderFJ’s “Poor usability” comment, I find that the app doesn’t forget me as long as I don’t log out before closing it. I find it easy to manage loans and holds and to search the collection, although the search display is a bit different from the website. For these functions and for access to how-to instructions for ebooks, emagazines, and suchlike, it is quicker and easier than logging into the website from a phone. I did hope to access my personal “for-later shelf” of the website from this app, but this feature doesn’t seem to be included.
Makes you enter library card number every time. Worse than website, not easier.
Take Menlo Park Library everywhere you go! Features: - Search the catalog - Manage your account - Download eBooks and Audiobooks - Place holds -...