Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OrionCommunications, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is junk. Coding errors = if your phone is in night mode, all critical text is the same color as the background - meaning nothing is readable. It’s been this way for MONTHS. Seriously?? This isn’t considered a “critical” fix??? This error should have been assigned to someone DAY ZERO and worked until fixed… but nope! The desktop version is bad enough, the mobile app is 10x worse. Touted functionality/features in documentation are missing/abandoned. Where’s the PIN lock so I don’t have to enter the password EVERY time I use the app. How about supporting face unlock? Or biometric unlock of any kind? Or is that too “new” a option for your programmers to even tackle… Ugh. 🤮 Negative stars if it was possible. If your department is considering this software… run as far and as fast as you can in the other direction. Do you homework first. Just don’t.
Can I give negative stars? Our entire fire department switched to this steaming pile a month ago and our lives have been significantly more difficult since then. If you want your company/organization to take a big leap backwards in technology and time, then this is the program and app for you!!
It seems like the company doesn’t know how to write apps. Titles for categories are invisible because of the color combinations they chose. App frequently shows different information than what the department has listed. Despite setting up pin lock it wants full password. Latest update shows error messages every time I try to see my schedule. App looks like it was written as a junior high school project in the mid 90’s. Despite its poor presentation and limited functionality it takes a long time to load. Zero support on education of how to use it, most functions I had to figure out on my own and there isn’t any way to see if they are correct without constantly calling the staffing officer. What education was provided was often not what the product showed. Other than that it’s really great
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