Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗George Cook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great display and easy search of contacts now
When I first got the app I noticed a couple of issues such as days being different on the list from the detail pages. I contacted the developer, George Cook, and the app was promptly fixed. It’s perfect now! Thanks!
Liking the layout of this - straight forward and informative. All up-coming birthdays are nicely displayed in next-up order. It does its job well and better looking than some of the other apps with bells & whistles. I get why this uses info from Contacts app (to avoid duplicating the same info) Most of my birthdays were already setup in my contacts app, so Simple Birthdays worked straight away. It’s easy to jump out and add a new birthday in the Contacts app, but it would be nice if I could link to this directly from the Simply Birthdays app. Still, it gets my 5 stars for the great layout and information.
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