Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗anthony jones · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is ok, however could be improved. There are many food items offered for sale at the Roseville location that are not offered in-app. There could be a much more efficient system for picking up food as we still had to wait in slow moving lines. We bought our tickets online but the machine for bracelets malfunctioned anyways—so had to see a person.
- here were the steps I took just to VIEW the menu/prices: go to website, click food and drinks, was told I needed to download app, downloaded app, was told I needed to create an account, created an account, logged in, clicked food and drink, was told I could not view the menu because the snack bar was currently closed, went to bed, woke up and checked the app, received same message, waited a few more hours, checked again, and NOW the snack bar was open and I could see what food was sold here and how much it cost - ordering tickets through the app was super sketchy too. For whatever reason, the city field in the address form had a seven character limit, so I put part of my city name in. Then when i scrolled down, the bottom of the app said “debug mode” 😬. So I wasn’t too confident about the security of my payment, especially with no PayPal or ApplePay options. I had to trust the developers who left a production app in debug mode to protect my sensitive data.
Food ordering and tickets were super easy and convenient
The Golfland Sunsplash mobile app is designed to make your visit even better! * Get access to exclusive App only offers. * Skip the wait and order fo...