Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peter Carnesciali · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I run the shot clock for a NCAA D3 school. Our shot clock / scoreboard system locked up during the Women’s game and the officials decided to continue the game with me using a stopwatch and the PA announcer announcing the times as the game went on. Unfortunately there wasn’t an extra stopwatch to use, so I had to use the stopwatch my iPhone. We made it through the Women’s game, but I struggled to keep up since my stopwatch app counts up and a shot clock counts down (my math skills are terribly slow), and also keep an eye on whether the ball hit the rim / flange or not. Before the Men’s game started, I found this app. It was unbelievable how smooth the Men’s game went with using this app. I was able to easily let the PA announcer / officials know how much time was left, quickly reset to 30 or 20 seconds, and also recall the last time. This app actually worked a lot better than our normal shot clock! Even though I believe the NCAA rule book says you can’t use a mobile device for timing (desperate times!), I highly recommend this app to anyone who needs to run an NCAA shot clock.
In basketball, a shot clock encourages a fast pace of play. Run your own shot clock on your iPhone or iPad. - Includes buzzer and countdown sounds -...