Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul-Auguste Lacave · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the game. Just wondering if the space between wells takes into account about obstacles. I’ve had a few where it feels impossible to score a perfect since you would have to draw a line that is perfectly horizontal. Even then, doubt all of the water would run through in time.
Game locks itself up frequently because “water” gets stuck in weird places while dropping.
Play with water and fill in as much pots as possible.