Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oculist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game was so so awesome. I loved it and my kids loved it so I feel like I’m gonna get the game for me now it’s just so amazing but maybe next time don’t use Peppa Pig
This is so so. I mean it does it’s job, entertaining lil’ kiddos.. but next time use original characters and not Peppa fan characters
New interactive fairytale Snow Queen for family entertainment. Snow Queen has stolen all kids, we need to save them urgently! Interesting story and a...
| Name | Price | Type |
|---|---|---|
| Week subscription | $0.99 | Weekly |
| Monthly subscription | $1.99 | Monthly |
| No ads | $1.99 | One-time |
| Premium and no ads | $2.99 | One-time |
| All levels | $5.99 | One-time |
| Annual subscription | $6.99 | Yearly |
| Full version + no ads | $7.99 | One-time |