Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ramon Rivas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was great. Now all the formatting is borked with fields in two columns that run off screen. Why put the fields in two columns when they don’t fit? Everything had been fine before. Now, despite the screenshots they show above, the display I get on an iphone 15+ seems to be for ipads only. The keyboard doesn’t work either. I was tapping here and there, getting no way to enter a number for conversion. The app kept jumping around. Then finally seemingly by accident I got the keyboard to pop up — a full querty keyboard, not a number pad. Why would we need an alphanumeric keyboard for numerical entry. How did they ever release this app without testing? And now a month since the last update and this utterly broken and inaccessible release remains unfixed. Now to find something else that actually works.
Friendly user interface
I have been wasting my time using others with fancy colors(why), not easy to use and limited. This one is so simple yet powerful and gives you multiple conversions on 1 screen. Perfect!
The unit converter feature from our popular aio Calculator is now available as a standalone app. Always free and without ads. It's an easy to use and...