Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Fresno · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good
This app really comes in handy because it shows the Clovis buses too during their active times that they are running. Currently the Clovis buses do not show up on Maps/Google Maps so I am really grateful for the information here. This app also shows what bus to transfer to and where. I’m new to public transportation and this has been really helpful along with Maps and the pdf schedules online. There are some parts of the app that are not working, but the information mentioned above that the app does provide is so valuable. A lot of people don’t know about this app, so I would suggest promotion of it on the buses 🚌 and at bus stops in Clovis and Fresno. This would could be valuable to many others if they knew about it.
Route 01, the city’s fastest bus is currently not listed on the map. Not sure why this is since the app hasn’t been updated in 10 months. It’s the main route I use, especially considering I’m in and around Fresno City College most of the time. As for app stability, it’s better to just use Google Maps. That’s what appears to be running underneath this app in the first place anyway. Regardless I hope that when ticket ordering comes to the app sometime next year, everything else is improved, because currently, the only value I see in this app is being able to see every bus route listed at once, the one thing Google Maps currently doesn’t do. And now the app currently can’t even do that properly.
The Official City of Fresno, Fresno Area Express, (FAX) App. Plan you trip, find your bus, and learn how long until it arrives. Built by the City of...