App Profile: Heroine

Heroine is a highly curated, informative, and community-driven marketplace for womenswear enthusiasts.

** Discover new and lightly worn luxury womenswear from brands like Balenciaga, Saint Laurent, Maison Margiela, Nike, Chanel, and Celine
** Experiment with and expand upon your style through greater accessibility to exclusive and niche brands
** Sell your clothing to other fashion enthusiasts and fund your next Grail

Our curated feed creates a beautiful window shopping experience for our users, showcasing the best, latest, and most desirable in womenswear. Each piece is sourced directly from the closets of like-minded fashion-conscious individuals. Shopping secondhand for high-quality, stylish pieces not only means unbeatable prices, but is environmentally friendly and completely sustainable.

Other key features:
• Original content featuring high-minded, fashion focused articles including in-depth discussions of influential and up-and-coming designers
• Daily curated lists highlighting our favorite items, styles, designers, and trends
• Weekly interviews and features with inspirational women in fashion

Press:
• Coveteur - “A new resale site has everything we’ve ever regretted not buying.”
• Elle - “Although fashion has always been political, Heroine, a new destination for womenswear enthusiasts, seems to embody all the democratic values we are thirsting for in today’s world.”
• The Cut - “A purchase from Heroine isn’t merely a transaction; it’s a conversation. It’s like a Reddit AMA combined with a visit to the tailors then maybe a stop at the Met Costume Institute.”
• W Mag - “Heroine is based on peer-to-peer buying and selling that feels like being part of a club.”