Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ananth Sampathkumar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I walk this city to death and am constantly coming up with questions about the buildings around me, big and small. I wonder, “what’s their story?” But no time to start going down the google rabbit hole. Well, now I know - just like Shazam and music, Labyl gives me that instant gratification of learning about these structures. I love it; it’s awesome! The app is super easy to use, incredibly informative without being pedantic, and most of all, FUN! Now I am just waiting for them to expand it to the Upper West Side and Harlem. Hurry up, Labyl! I need my fix!
This app uses photos and location tracking to share historical facts and info about buildings in Nyc. It’s pretty useful to discover how old buildings are as well as info about the architects and developers especially while you’re on the go! I do wish the scrollable text area would be bigger so it’s not just all scrunched at the bottom. All around, cool idea.
LABYL (Learn About Buildings you Love) is an award winning architectural wayfinding app developed by NDNY Architecture + Design (http://ndny.co/LABYL....