Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ronnessa Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is extremely glitchy and hard to use. Frozen pages and long load times are rampant. The design of the app itself makes it hard to see what specific categories are for. Still wondering the purpose of it. Seems like a good idea in concept but this app definitely needs to go back under the drawing board due to the technical issues.
I love this app! I use it daily and love the community of women. Very positive and the app has so many features! Love that you can receive accountability from other women and also have private areas to journal! Don’t hesitate just get it!
So I decided to get on this app and take advantage of all the advice it has to offer as well as a place to lay out my creativity. Unfortunately I can’t access the content I’m looking for. The landing page is blank along with a few of the other tab features. I think it may be time for an update! While I don’t use the app as much as I’d like to, I did notice that there is quite a bit of dated material. While I am an advocate for leaving the wheel as is, I do like that rims are an option. Simply put, I’d like to see a fresh update of your “tried and true” methods and techniques. Sort of a “It worked then and it works now” adage but with today’s date.
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