Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗e-instruments lab GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have and enjoy both the Korg (with Ivory IAP) and Ravenscroft 275 which are both very, VERY good pianos for iOS. I just added Pure Piano to my iPhone and the basic (Pure) piano is itself superior in my ears to these other powerhouses. Alone it’s worth getting the app. Then the morphing capabilities on top of that are just stellar! I was able to create a specific version for one unique application and save it as a user version and can see doing this in 3 scenarios which I will do to serve 3 specific situations (stereo via Demer box, mono in Bose L1 situation and stereo in a pair of Bose L1s). I’ve had my eye on this app for a while and noticed in March (2022) it is on sale for 50% off! GET THIS NOW!!! You won’t be sorry!!! Wish I could give this 10 stars!
** Updated & edited review, and revised star rating after e-instrument’s update adding CC7 reception and multichannel midi reception** This is my first “real” iOS piano so I can’t compare it to the other heavyweights. I’m a long-time laptop musician used to multi-gig piano sample libraries like Native Instruments, now looking to lighten my load for some gigs that only need a piano. Overall I like this piano a lot and was very pleasantly surprised that I can play it at maximum polyphony with the smallest buffer on an iPad Air 2, an older iPad. I don’t expect it to be equal to what’s available for the Mac/Windows world. It has a nice tone and decent dynamic response although it lacks the extreme fff samples that one might want in certain situations when really digging in. Also, the sustain of the samples is a little short, imo - something more obvious if you’re playing a ballad solo; the notes don’t “ring & sing” like the piano library I’m used to on my Mac. Still, I’m very impressed with what I can do on an iOS device! I think I can be happy doing a gig with this piano.
I originally gave this app 3 stars, would’ve been a 5. Now it’s a 2. the app sounds great, and I’m really into expressive/experimental piano sounds. It doesn’t work as described. It crashes/glitches playback when using multiple tracks in any daw. I reached out to the developers and they said this is normal and they’re sorry. “I’m using too many instances” . Well isn’t that the whole point of the product? To be able to use and record as many tracks as I’d like? If using this like an outboard keyboard for a live situation it will probably be ok. For producing it’s a waste of money. I was super excited about the app too. Don’t spend your money on this. $14 for nothing
Pure Piano is a professional, multi-sampled concert grand piano with a unique Morph Pad that allows you to explore a multitude of sounds ranging from...