Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BESCOM Mithra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works to see the bill amount and related information. It also allows to submit complaints/requests. The buggy part is that scrolling doesn’t work in outages tab. If the list of power outages area is bigger than the screen, I can’t scroll down to see everything. Fixing this would be great. If would also be good if the app could send a notification a day before a planned outage in my area, specially the monthly maintenance ones, and also list the days/time for outages. Right now none of this information is available.
The app is user friendly but while making the bill payment I was charged Rs5.90 more than the bill. I could have gone and paid at Bangaloreone.
BESCOM with an intention to successfully establish a relationship with consumers has created a Virtual Relationship Manager in the form of Mobile App....