Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TBC Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
the app keeps sending me annoying promotional notifications that I don’t want to see. This is against the Apple guidelines which state that apps must get explicit permission before sending any promotional notification and must provide an in-app settings screen that lets people change their choice. This app has no way to disable promotional notifications, so I have to turn off ALL notifications from it, which is very frustrating. Do better.
Only thing I don’t like is when you have purchased something, amount of money is not refreshing automatically and it shows that amount you hade before purchase.
I had an unpleasant experience with the app and was restricted from continuing after a few unsuccessful attempts to register. 1. license agreement text was loading for a long time, and I had to wait for it to load before I could continue. 2. ID card recognition was extremely difficult, I had to try multiple times before it was recognized. 3. Face verification: After the ID card was recognized, I was asked to take a picture of my face. after a certain number of unsuccessful attempts, the app prevented me to continue until the next day. Tried with the different phones, lighting/angles/distances, and different facial expressions, but I was not able to complete the registration process. These types of problems can be frustrating and inconvenient, especially if the app is advertised to provide quick and easy access to money.
SPACE is a fully digital bank with the ambition of transforming the traditional financial system's out-of-touch approach. It aims to change the way pe...