Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dipen narola · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs to update user interface.
I first got this ‘game’ to simply edit and design some pictures I had in my photos. This was fun until I realized you needed coins to actually do a picture in the first place. ...-.-...are you kidding me? Your telling me that “oh this game is free” then try and persuade me to buy coins for a picture that doesn’t even look half of good quality and very bad in general?! This is a must to fix in your ‘game’! If this keeps on happening, nobody’s gonna want this because of how pushy it is to make you buy coins. If I can’t find improvement somehow, I will delete this ‘game’ and never use it again. Pls listen and fix this stupid and lazy coin feature in the game. Thanks! ^-^
You won’t be able to browse the interface more than 10 seconds without getting an advertisement. And you’re forced to view the advertisement several seconds before an exit option appears. I’d rather pay for the app, but now can I decide if it’s worth paying for with the constant ads?
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