Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abstratum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game isn’t all that bad, but it does get boring very quickly. There’s no progression whatsoever and it’s very luck based. Sometimes you’ll have pretty much no control over winning or losing. You’ll get into a batch of negative numbers, or your shape will fall into a giant hole with a spike at the bottom.
It’s interesting and fun but come on at least put some background music. Hearing the “tick tacks” are annoying.
Tap the tiles to remove their frames and make a path for your shape. Activate fireballs and dynamite. Avoid deadly spikes. Go as deep as possible!