Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swapfiets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Travelers - go anywhere else save this awful company. There are so many bicycle option for rental out there and this company have horrible customer service. The day of my return they closed their store without warning. No sign, no note, no Dropbox for keys. And then try to slap on extra fees for their own employee ineptitude. And repeatedly gaslight me and tell me it’s all my fault. When their own store randomly closed. Awful. Go with Lime or many other great options in Hannover. Totally awful behaviour.
The bike is great, but once something goes wrong, forget it. customer service is a disaster. I lost my key, a very small and simple matter to fix - give me a new key. Instead, they gave me incorrect information, told me they had sent me the key (they hadn’t) and finally, after almost a month of ignoring me, they told me to come pick up a new key at the store. However, by that time, the bike was stolen. I reported it and asked what to do, and again, they ignored me, and are still ignoring me. I talked to a representative, he told me they didn’t receive me email, and that they would get back to me by week’s end. That was 3 weeks ago. If this was my own bike, I had simply had a spare key, and all this pain would have been avoided. They are still charging me money for 2 months for a bike I don’t have. I’ve never experienced anything like this. All I wanted was a care-free bike, and now I’m in the middle of a Kafkaesque nightmare. Please, anyone reading it - stay away from SwapFiets.
Going in and talking to these people has been hard, but the app was insanely easy to use and seeming knew what I wanted to do. Very well designed.
Swapfiets is world’s first bicycle subscription. For a fixed monthly fee you get a Swapfiets bike and we make sure it always works! If something is wr...