Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tzu-Lung Chang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Purchased a home with the smart lock and the app does not support adding the lock to it to control. The lock is crap as well.
I purchased a Delaney Z wave smart lock. I followed the instructions provided in the manual to download this app. The lock is literally not there. How do you release a device and not provide the basic option to connect it in the host app? Wow.
My phone updated and just keeps kicking me out now doesn’t like app or something
Delaney ZWAVE+ SmartHome App allows you to automate, monitor and control your home conveniently and efficiently. Delaney offers a complete comprehensi...