Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗out thinking limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 7 year old plays other snakes and ladders and he is good, this is pathetic and he hates it
The game is okay - sometimes it takes forever to finish a game, but you aren’t bombarded with ads the whole time which is nice. I’ve played a bunch with my kid and she is the red/pink bird every time and she wins EVERY game. The only time I’ve ever won is when I’ve insisted on switching and I was the red bird. Kind of makes it not as fun, but I’d still take losing every game if it means less ads!
Snakes and ladders is an addictive board game, which is based on sheer luck. In this game, you will have to roll down the dice, in order to move to di...