Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IEM S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is terrible (doesn’t work half of the time, and that’s being generous). Even the process to reset a password fails miserably (Bad Gateway 502 error). Dumbfounded that it made it to production. Did no one test it?
The sms function does not work and when you try to use the app to verify your parking times it forces you to create an account. This would be fine if you live in the small handful of countries listed but otherwise you cannot even register. Users beware you best take lots of photographs of your payment to have proof of your parking. Would rate zero stars of an option as now I wasted my time trying to use this worthless app.
One of the worst apps ever. For example when trying to sign up, only a few countries are given as residence options. I parked three times using the app and never got a receipt once. The app and the parking zones were really hard to work out. I’m positive I’m going to get parking tickets and I have no way to prove I paid except for my credit card. Used this in Monopil Italy. The app is so bad I have to assume someone was bribed for the app to be selected by the town. As an example of a great easy to use app, try Easypark.
PrestoPark, pay with your mobile phone and park with peace of mind! PrestoPark is an innovative payment method for on-street parking. No change or ti...