Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WHERE.PLACE INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We have been to Humberto 5 times and still confusing. It would be helpful for the app to give step by step guidance with video of each step and place from entrance to check-in to security then to passport control and gate locations. For us still a little confused Otherwise it did not take a long time to get to our gate. It is a very busy and hectic airport so a little more help takes the stress level down!
Who are starting to explain how we can go into the airport
Good when it works right. If you’re the developer fix the touch points and gestures and this app will “take off” (pun intended) my issues were getting the actual map to open up. It’s hit or miss. I’ve tapped the terminal map I want to open, nothing happens. Double click. Nothing. Pressed and waited. Nothing. Then all of the sudden the terminal map opens and I have no idea how I was able to get it to open. Closed the app, tried again….and now I can’t get it open. It is so strange. I can search for gates, food, etc but the map is not there.
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