Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I.M.D. Publicacion C.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What appear to be decent pictures, including photos, are so small even on an iPad, they’re not very useful. But the worst part is trying to identify an unknown bird. They’re listed by family, only often when I click on a family, an entirely different family shows. So, basically, to look up a particular specie you have to already know what it is. Pretty much a waste of money.
In The Birds of Brazil all species of birds regularly found in Brazil (>1,700) are described, and their approximate size given in inches and tenths of...