Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗And Life · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is wonderful! Easy to use and full of SO much to help keep you accountable. Plans are easy to fit your life. You can focus on food, exercise, stress relief it’s amazing for curating the plan that works best for you, your life and the way you want to make permanent life changes. This app is great for creating permanent change. From great recipes and easy exercise routines or long more strenuous work outs there is literally nothing I would change about this app. It helps keep you on track and accountable. What I love most about this app is that is is absolutely phenomenal for fitting any lifestyle. Short workouts for busy lives. Quick simple recipes for those with little time. By far the best app for changing to a more healthier lifestyle!
Ok So I would like to start by saying this app is so helpful, and not complicated. The minute you download it Andrea Marcellus herself pops up on your screen and literally explains everything to you, step by step and what every button on the app will do. So don’t worry about being lost or overwhelmed. I work two jobs , and I really like to eat healthy but sometimes when your in a rush, I found myself eating junk and fast food, just to get something in my body, what I thought was fuel to keep me going was just making me slower and just feeling yucky plus it was putting on pounds. This app helps you track your meals, track your activities and it puts everything in a nice little, let’s call it a portfolio of sorts. So you can track how your doing. And it’s really encouraging to get little emails from Andrea pushing you and giving you that extra little motivation boost! Give it a try.
After a few months using this app, I have lost 7 lbs. and I didn’t even feel like I was trying that hard. Like everyone else, being stuck home with the entire family and cooking three full meals and snacks a day for my family during the pandemic had me grazing and eating more than I normally would and not being able to work out as often as I usually did. I gained 5 lbs since March of last year. I lost that and a few pounds extra following Andrea’s guidelines. I would highly recommend reading her book, The Way In. It’s more extensive in guiding you on the lifestyle changes and explaining her methods. The app is a fantastic tool for accountability and tracking your progress. The main goal is to exercise a little every day, get moving throughout (standing goal), hydrating (6-8 glasses of water) and maintaining a healthy, balanced diet that is not entirely restrictive. I could eat hamburgers and pizza, but I’d count them as part of my “social” foods and limit them to the two hand servings a day. Or, if I was looking forward to Christmas dinner and all the yummy desserts and appetizers, I’d be really good about eating only habit foods the week before and save my weekly social foods for that one day. It’s simple and realistic. No special diet, no crazy exercising 7 days a week and no official cheat days. I don’t do well on restrictive diets, I never have. This is a lifestyle change that doesn’t feel like one. Andrea mentions the “vacation diet” and that hit home. Ever go on vacay and come home feeling lighter because you’re so active from all the swimming, hiking, exploring even though you ate/drank whatever you wanted? That’s me too! I highly recommend trying this, it’s completely changed the way I think about losing weight.
Created by LA based fitness expert and author, Andrea Marcellus, this neurologically-based, total lifestyle app helps not only helps busy people shape...