Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Engaging Congress appealed due to the use of actual primary sources. The fact that it is free and my resources were limited made it an easy decision to download and try out for large groups of students in our Civics program. The trivia aspect allowed the kids to review what was just covered and allowed them to compete against each other if they wished. The kids enjoyed the visuals paired with the narration. Unlike a past user, I did not have any issues with sound.
Our school iPads are iPad 2 and have iOS 9 but the app won’t open. The screen will turn the blue color then close.
I've tried re-downloading the app, but I can't get the sound to work. I can read the CC for the stories, but this is definitely not ideal.
Engaging Congress is a game that uses primary source documents, photographs, political cartoons, maps, and other items to explore the challenges of su...