Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mitesh Varu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App did not work right. Wouldn’t scroll through some stickers. When you select a sticker sometimes it doesn’t let you adjust or resize it. I downloaded it because it was free but immediately deleted it because it just didn’t work correctly.
Is this app going to stop working after a while and make me pay to continue?.... I am so tired of trying to find a new app....
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