Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Donalee Markus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a speech therapist, and I downloaded this app and the Rocket ABCs. I have been using them for an adult patient with a reading impairment (alexia) and a vision impairment (field cut). It has been fantastic. The format is simple enough that she can understand what she’s supposed to do and the graphics are well done but not too immature for adults. She really enjoys it. If I were working with a child learning his/her numbers, I would definitely recommend it as well since teaches them to identify the numbers in a variety of contexts/orientations.
A clinical-grade learning app that helps children ages 3–7 recognize, sort, and develop foundational understanding of numbers — designed by Dr. Donale...