Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pedro Solis Garcia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really hate apps that make you create an account before you’ve even tried the app. However, this app seemed interesting so I entered info for creating my account, but error msg. I tried again on several occasions but still an error msg upon hitting Create Account. So, I wasn’t able to use the app.
Great team that listens to community feedback and executes on it. They continue to work on this all day in and day out and always exceed our expectations. 10/10 Kalisten team. This will be on top of the App Store at some point, I guarantee it!
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