Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valerio Lo Giudice · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Has potential but 1) wish for minimalist task view..that hides the priority stars, dates, reminders icons etc, 2) checkbox es on right side instead of left 3) option for tasks to rise up from bottom 4) option to show nested subtasks 5) different sound alerts)6 next event widget 7) add list links so we can open each list from another app like calendar app
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