Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DOG&FROG Educational preschool kids games for girls and boys, toddlers and babies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wishing there wasn’t a timer for every game. It takes my 2 year old longer than 5 seconds to do a puzzle and other of the games
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Find funny ghosts hidden in a scary castle! Catch them when they peek out! This game develops attention and reaction speed. It is exciting, and your k...