Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mahanagar Gas Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quite a disappointing App especially in current times where arguably college kids develop world class startups. MGL doesn’t seem to have a single employee who is using this app which crashes if you click anything in app to open. Crashes when you want to pay bill, open bill, take & upload meter reading. Practically anything the customer is expected to use this MGL Connect App for it simply ‘disconnects’ on your face. Web portal is another milestone disappointment which requires so many steps just to login and pay your own bill. Is there anybody at MGL or their vendor owning the responsibility of ensuring that customer interfaces are supposed to be working??
There is already a review mentioning on MGL app since 2 years - not able to record basic meter reading. Still the app’s condition remains unchanged. The bill payment process is pathetic too. If one clicks on - Pay Now tab the app gets closed automatically. Go to meter reading section - the app asks what’s your 12 digit CA number. Click on CA drop down list, the app shows an error sign there is no such connection. Why in first place the app requires CA numbers. This is complete waste of time.
The app is not able to record the most basic thing - record the meter reading. The older version was still ok where you can submit the reading using the complaints section. The new version fails and gives error about credentials after several minutes. The choice of colour and font size is very poor - not at all professional. With each reading you have to mandatorily take a picture of the meter - why can I upload the already taken picture if the app forces me to try several times. Completely unusable app and forcing me to go with assumed reading by MGL.
"MGL Connect” is the simplest way for MGL customers to get connected with MGL. The application is of great help to customers who are prospective or ex...