Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZipoApps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really wanted to like this app, but there are too many bugs that can’t justify the price. Here are a few things that I hope the developers will consider fixing or adding: 1) Add a “save” button. You can only Quit and Save, Quit, or Cancel 2) Explain that the slider to change the speed of the overlay both controls the speed and the direction of the animation. It starts at 0 and if you go to the right, it speed things up 1x and 2x. But if you go the left starting at 0, it changes the direction of the animation. Like, I was using the rain effect and the rain didn’t go slower like expected, the rain started falling upward as if reversing time. 3) When I get out of the program and choose to edit a video, it doesn’t load correctly. The project looks unrecognizable because it’s so digitally scattered. 4) There is no versatility for the brush you use to edit the clipping mask for a video overlay. It is one size, and when you use it there is this annoying magnifying glass feature that hovers above the brush to show you a closer look at what you’re doing. You can’t get rid of it and it gets in the way 95% of the time. 5) The lasso tool works very poorly. It was the only tool that I could use to get a somewhat straight line but takes practice and even then it’s far from perfect. 6) Better options for rain would be appreciated This app has a lot of potential; the sky replacement feature worked very well. I’ll download it again if I hear it’s gotten better.
I am an artist trained in advertising with MANY apps. You sent me a notification asking me why I am not using your app. I tapped on your notification to take your “survey “, a screen with questions popped up for about 3 seconds and then the nag screen in your app hit me in the face! No way to get back to your survey! The repetition of your nag screen is very irritating! So here is my feedback. A three day trial is not long enough for a busy person like myself to assess any app. I liked what little I was able to experience. But not enough experience to get me to subscribe. I suggest a limited functioning version as an option. I don’t like subscription apps (I only subscribe to 3). I prefer to pay once &/or buy components. Once or twice of your video on your nag screen is enough. Continuously repeating it is annoying and takes away from its quality and message. You are losing me as a possible customer because of these things. You have lots of competition out there. Please give your app and your customers the attention they deserve. I hope you really want my feedback. Sincerely, Elizabeth :)
I initially gave this one star because none of the features worked. And then I figured out what the problem was. Cellular data for the app was turned off. (On Ipad Air 4th generation.) But I didn’t realize it until I uninstalled then reinstalled the app. It was then that the app prompted me to connect to the internet, which I already was, but the app wasn’t. The app should be configured to auto prompt the user to turn on cellular data if it’s turned off; otherwise, it appears as if the app’s features don’t work.
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