Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wei Zhao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before I purchased this App, I actually read the only review given. After reading the review, I thought maybe that person is just not tech savvy. Also, I sometimes just like to give developers that benefit of doubt. So I purchased this App. I seriously needed an App that would help me in the field as I’m doing my work. But since I purchased it, my expectations went from high to low. This thing just doesn’t work. It’s not user friendly. The instructions aren’t clear. I’ve asked for a refund. I hope they give me back my money as this App isn’t just what it claims to be.
App constantly crashes. The most non-intuitive app that I have ever used. Tried to get my money back but they refused. Apple should remove this from the store. What a scam.
The app looks good but not user friendly. There are instructions within the app but I couldn’t find them anywhere online so you have to go back and forth just to learn how to set it up. I never could get it to take the info from the airport utility app. as it’s supposed to. If you go into more on the app you can move the icon but then you have to end the app and start it again because there’s no way to get back. Just throw the $15 out the window instead that way you’ve only lost $15 and not the hour of your life figuring out you’ve wasted 15 bucks.
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