Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pittsburgh Community Broadcasting Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen the WESA every day. Because I live in Indiana County where radio reception is poor, I rely in the app. I started using it in 2009. At that time it was simple to use. There were lists and links to all sorts of podcasts. I could down load programs to my phone to listen on the road where there wasn’t ( and still isn’t) cell phone signal. It was a treasure. Since then it has evolved from a simple, easy to search on and small data using app that relied on typed words to an app that requires more data signal. Instead of lists there are endlessly rotating pretty pictures of past and current stories. To find things I might have missed I have to scroll and scroll and scroll through endless pictures. Today took the cake. While listening to the news a picture about Act 77 allowing mail in ballots scrolled by. I read it. It is a very important story given the current claims that our votes are invalid. I used the button to share it on Facebook. It looked like it worked but it didn’t show up on my feed. Then I tried to email it to myself but all I got was a circle wait thing that wouldn’t stop. So, I had to close the app. I re-opened it to try again but now I can’t find the story at all! Can you please, please go back to a simpler app that lists the news? We do not need endlessly rotating pretty pictures. Go back to simple lists so we can find the news.
I appreciate the written news articles rather than being bombarded with video links and news clips. I can always count public broadcasting and our local Pittsburgh crew to deliver the important events happening around us.
When I stop and start again, sometimes the player starts where I left off... and sometimes it starts with the program currently on air. I see the benefit in either option, but I wish it were more obvious how to choose or refresh. Mainly, the app is indispensable. I use the app more than the radio itself.
WESA Public Radio App: The WESA Public Radio App allows you to listen to WESA, pause and rewind the live audio, and view the program schedule for WES...