Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appulet, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is totally ridiculous! An ad pops just as soon as I release the pineapple..while the pineapple is still in mid air. It doesn’t even wait until the alligator gets the pineapple. EVERY TIME! I think I will be spending my time on another game!
Slice The String is a fun and easy to play iOS App game for everyone. Slice to cut the vines and swing the pineapple to feed crocodile before time exp...