Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗成 李 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game doesn’t work, Doesn’t let you apply the icing…
So many unicorn cakes here, some I even never knew but I love it so much. Love cakes love unicorn. Nice app
Wasted $2.99 to unlock all the decorations (which doesn’t unlock everything) and for an ad free game however an ad still pops up every 30 seconds or so. You spend more time getting out of the ads than playing
Unicorn food is so popular around the world. Looking at the sparkly colors and yummy food. I can not help trying. Today, you have the chance. “Unicorn...