Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brown Broadcasting Service Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was so sad when they sold the radio channel. This is the next best thing. Easy to use 2 button app. Only has crashed when switching between the 2 feeds. Works perfectly otherwise!
Two buttons are all we are given. When I click on the WBRU button it plays the stream. Click on the other (“2.0”) button and the app crashes. Open the app again, click the 2.0 button, the stream plays Beyoncé. Not interested in that so I click on the first button again. Crash. Deleting the app.
Awesome music. App seems to stall out sometimes for no reason; not sure what the issue is. Could be my phone but I don't think so.
For 50 years, WBRU has been Southern New England’s leading alternative station, and since, 1974, we have served New England’s Hip-Hop and R&B lovers....