Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chop Barbershop Outfitters LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a good design, but every function on it doesn’t work. First I tried to schedule an appointment and the app told me error scheduling appointment please try again. After trying again and it repeatedly giving me an error message I tried a different time. To my surprise the other time worked. About an hour later I get a text that the app scheduled me for two appointments. Consequently, I had to cancel one of the appointments. To no-ones surprise that didn’t work either. Finally, I needed to move my appointment to a later hour. The app tells me there is an available time slot to reschedule the appointment. It must come as a shock when I tell you that the reschedule button doesn’t work either even though there is an available appointment. Absolutely ridiculous. Great barbershop, terrible app.
This app makes scheduling appointments quick and easy. I don’t have to create an event on iCalender. Chop does it for me. I like that I can book the appointment with a card or reserve it.
This app is great! It functions well and has made it so much easier for me to plan and make my appointments. That said, it asks me if I want to accept marketing texts and emails every single time I make an appointment. It would be great if it asked once, and remembered my decision. I imagine this is annoying for the majority of people as they likely won’t change their minds and will select the same answer each time. However, if they do change their mind, maybe there can be an option to sign up for marketing notifications elsewhere in the app?
COOL HAIR. ORIGINAL PEOPLE. Chop was founded in 2015 by Sarah and Steve Bolinder and Danny and Katie Rainey. This dynamic team has worked tirelessly...